Ben Johnson – Medium

Pinned

Ben Johnson

Postcards from the Edge: Unexpected tales from the wacky life of startups. Part 1

Sales weren’t going according to plan! The company was burning cash on the 18 plus salespeople (me included) …

3 min readApr 20, 2021

--

Postcards from the Edge: Unexpected tales from the wacky life of startups. Part 1

--

Ben Johnson
in
Gruvi Insights

Winning your audiences: where are we now and where are we going?

Gruvi joined the International Distribution Summit at EWIP — European Work in Progress in Cologne (Germany) in October 2022, where our CEO…

1 min readDec 16, 2022

--

Winning your audiences: where are we now and where are we going?

--

Ben Johnson

Peaking Interest in the Time of Peak Content

“The television industry has experienced such a surge in original content that annual cancellation rates have quintupled over the past 15…

8 min readApr 16, 2021

--

Peaking Interest in the Time of Peak Content

--

Ben Johnson

MoviePass sounded too good to be true — maybe because it was

The subscription of $9.95 per month that allows users to see one movie per day isn’t doing so well — which is curious, considering the…

1 min readMay 16, 2018

--

--

Ben Johnson

The Royal Wedding and other Revenue

In this week’s news, it’s all about revenue, it seems! As it comes closer, the Royal Wedding scores prime TV content as Lifetime TV starts…

1 min readMay 9, 2018

--

--

Ben Johnson

Innovating the business model in the film industry

The threats and opportunities of the near future

3 min readOct 11, 2017

--

1

Innovating the business model in the film industry

--

1

Ben Johnson
in
Gruvi Weekly Digest

“This Article Won’t Change Your Mind”

Gruvi Weekly Digest #55 — A weekly catch up on what we found interesting at Gruvi.

3 min readApr 21, 2017

--

“This Article Won’t Change Your Mind”

--

Ben Johnson

The importance of standing out

Why you shouldn’t take the safe path when marketing your movie

6 min readApr 18, 2017

--

The importance of standing out

--

Ben Johnson

Marketing movies online

How to get more bang for your buck

5 min readApr 10, 2017

--

Marketing movies online

--

Ben Johnson

Change is good

The upside of the internet disrupting the movie industry

6 min readApr 3, 2017

--

Change is good

--

Ben Johnson

Ben Johnson

I run a company called Gruvi: we help entertainment brands reach and build audiences for their content through technology and intelligent media buying.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams