Anyone working within Startups is familiar with this feeling!

Post Cards from the Edge: Unexpected tales from the wacky life of startups. Part 1

Ben Johnson
3 min readApr 20, 2021

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Sales weren’t going according to plan at a startup I worked for way back in the early days of Web 2.0! The company was burning cash on the 18 plus salespeople (me included) that had been hired off the back of a money raise where excessive amounts of capital had been thrown at a business plan that had not yet found market fit. In short, there was no…

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Ben Johnson

I run a company called Gruvi: we help entertainment brands reach and build audiences for their content through technology and intelligent media buying.