MoviePass sounded too good to be true — maybe because it was

The subscription of $9.95 per month that allows users to see one movie per day isn’t doing so well — which is curious, considering the average theatre ticket price in North America costs $9.16. So is it just that it was too good to be true? It’s looking like it. The cost of the service is not being covered by the ticket sales, and Wall Street short sellers are so skeptical of the business model, they’re now hoping to cash in by betting that the company’s stock price will fall.

In the home cinema world, Netflix has launched a website entirely dedicated to sharing with the world how they go about research, algorithms, data analysis, and more ways that allow them to supply unique content to each user. This is an interesting choice from the streaming giant, whose only real competition comes from YouTube; Amazon Prime and Hulu don’t even come close. What are their intentions with sharing so much of their marketing approach with the industry?

Meanwhile, Cannes 2018 is in full swing, and the independent studio and distributor A24 has purchased the domestic rights to “Climax”, Gaspar Noé’s new film, after raving reviews.

Check out our blog for the full article!

http://gruvi.tv/moviepass-sounded-good-true-maybe/

--

I run a company called Gruvi: we help entertainment brands reach and build audiences for their content through technology and intelligent media buying.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ben Johnson

Ben Johnson

I run a company called Gruvi: we help entertainment brands reach and build audiences for their content through technology and intelligent media buying.