PinnedBen JohnsonPostcards from the Edge: Unexpected tales from the wacky life of startups. Part 1Sales weren’t going according to plan! The company was burning cash on the 18 plus salespeople (me included) …Apr 20, 2021Apr 20, 2021
Ben JohnsoninGruvi InsightsWinning your audiences: where are we now and where are we going?Gruvi joined the International Distribution Summit at EWIP — European Work in Progress in Cologne (Germany) in October 2022, where our CEO…Dec 16, 2022Dec 16, 2022
Ben JohnsonPeaking Interest in the Time of Peak Content“The television industry has experienced such a surge in original content that annual cancellation rates have quintupled over the past 15…Apr 16, 2021Apr 16, 2021
Ben JohnsonMoviePass sounded too good to be true — maybe because it wasThe subscription of $9.95 per month that allows users to see one movie per day isn’t doing so well — which is curious, considering the…May 16, 2018May 16, 2018
Ben JohnsonThe Royal Wedding and other RevenueIn this week’s news, it’s all about revenue, it seems! As it comes closer, the Royal Wedding scores prime TV content as Lifetime TV starts…May 9, 2018May 9, 2018
Ben JohnsonInnovating the business model in the film industryThe threats and opportunities of the near futureOct 11, 20171Oct 11, 20171
Ben JohnsoninGruvi Weekly Digest“This Article Won’t Change Your Mind”Gruvi Weekly Digest #55 — A weekly catch up on what we found interesting at Gruvi.Apr 21, 2017Apr 21, 2017
Ben JohnsonThe importance of standing outWhy you shouldn’t take the safe path when marketing your movieApr 18, 2017Apr 18, 2017
Ben JohnsonChange is goodThe upside of the internet disrupting the movie industryApr 3, 2017Apr 3, 2017