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Ben Johnson

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Postcards from the Edge: Unexpected tales from the wacky life of startups. Part 1

Sales weren’t going according to plan! The company was burning cash on the 18 plus salespeople (me included) …

Apr 20, 2021

Postcards from the Edge: Unexpected tales from the wacky life of startups. Part 1

Apr 20, 2021

Published in
Gruvi Insights

Winning your audiences: where are we now and where are we going?

Gruvi joined the International Distribution Summit at EWIP — European Work in Progress in Cologne (Germany) in October 2022, where our CEO…

Dec 16, 2022

Winning your audiences: where are we now and where are we going?

Dec 16, 2022

Peaking Interest in the Time of Peak Content

“The television industry has experienced such a surge in original content that annual cancellation rates have quintupled over the past 15…

Apr 16, 2021

Peaking Interest in the Time of Peak Content

Apr 16, 2021

MoviePass sounded too good to be true — maybe because it was

The subscription of $9.95 per month that allows users to see one movie per day isn’t doing so well — which is curious, considering the…

May 16, 2018

May 16, 2018

The Royal Wedding and other Revenue

In this week’s news, it’s all about revenue, it seems! As it comes closer, the Royal Wedding scores prime TV content as Lifetime TV starts…

May 9, 2018

May 9, 2018

Innovating the business model in the film industry

The threats and opportunities of the near future

Oct 11, 2017

Innovating the business model in the film industry

Oct 11, 2017

Published in
Gruvi Weekly Digest

“This Article Won’t Change Your Mind”

Gruvi Weekly Digest #55 — A weekly catch up on what we found interesting at Gruvi.

Apr 21, 2017

“This Article Won’t Change Your Mind”

Apr 21, 2017

The importance of standing out

Why you shouldn’t take the safe path when marketing your movie

Apr 18, 2017

The importance of standing out

Apr 18, 2017

Marketing movies online

How to get more bang for your buck

Apr 10, 2017

Marketing movies online

Apr 10, 2017

Change is good

The upside of the internet disrupting the movie industry

Apr 3, 2017

Change is good

Apr 3, 2017

Ben Johnson

Ben Johnson

I run a company called Gruvi: we help entertainment brands reach and build audiences for their content through technology and intelligent media buying.

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